COURSE OUTLINE:

Please find the course outline here.

CASE PITCH COMPETITION (First Team): Details to be posted as course progresses.
 

CASE PITCH COMPETITION (PROJECT Team): Details to be posted as course progresses.
 

MARKETING SKILLS TEST Expectations

SAMPLE TERM TEST QUESTIONS

STRATEGIC MARKETING PLAN (PROJECT Team): Details to be posted as course progresses.

Working With Clients Assignment (The Consultation Process & Measuring and Delivering Marketing Performance)
Assignment Guidelines
Consulting For Dummies Chapter 7 article

AFTER MEETING WITH CLIENT: It is recommended that you utilize an agreement to help manage scope. SAMPLE

Situational Analysis (Due: March 6 - bring 3 copies)

Project Review with Professor (Due March 11 - 13: book a 20 minute office meeting with prof..

SWOT Analysis with iterative updated Sit. Analysis (Due March 18 - bring 3 copies)
(SWOT peer evaluation sheet)

Segmentation & Positioning with iterative updated SWOT and Sit. Analysis (Due March 25 - bring 3 complete full plan copies with appropriate cover page and growing reference list (include any appendicies)

 (Segementation Stage - Strategic Plan peer evaluation matrix)<<--- this is your final rough draft...the MORE depth you can provide the MORE feedback you gain, the better the final plan report will be.

Final Project Report (Due April 8th) by end of class by EMAIL to Duane.Weaver@viu.ca in WORD format (.doc or .docx)

Team Pitch (Top 3 teams Due April 10th) - all are invited to observe (& hand in team peer evals)

(External/participation team evaluation forms:  (CLIENT TEAM -- SUPPORT TEAM)

Please make sure the client team emails the SUPPORT TEAM evaluation form to duane.weaver@viu.ca before April  8th (or in writing on April  10th after the pitch).

Please make sure the CLIENT receives a copy of the CLIENT TEAM evaluation form and emails me a completed version to duane.weaver@viu.ca before April 8th (or in writing on April 10th after the pitch).

INDIVIDUAL EXPERTISE REPORT (due March 11th before 11:30AM - send by email as WORD document):

Individual Report information can be found here. This will be discussed in class 1.5 weeks before the due date.
Please also check out this sample list of Journals.

To see what topics are taken/available look at the EXPERTISE ASSIGNMENTS.mht
Please note you should send at least your TOP 3 choices as they are filled on a first come first served basis.

 

PEER EVALUATION FORMS (once for each project team you were on- 2 times)
Note: Client Project - Peer Evaluations due before start of class when client project strategic pitch is due.

SEMINAR EXERCISES:

LECTURE  SLIDES:

Slides will be posted here as the course progresses.

Introduction

SWOTs/Targeting Handout

Differentiation and Brand Positioning

Mark 460 FINAL EXAM SCHEDULE:

There is NO FINAL EXAM in this class.