WELCOME TO OUR  CLASS WEBSITE FOR MARKETING 260 - FALL 2018
                       Check here often and click "refresh"   for updates.

Instructor:       Duane Weaver, Bldg. 250, Room 448
Office Hours:   Tues. 13:30-17:30 Tuesdays or by appointment.
Email:              duane.weaver@viu.ca (best method of contact)
Phone:             (250) 753-3245 (local 2601)

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Last Updated: September 25, 2018 15:31

COURSE OUTLINE:

Please click the link below to download the relevant course outline:

LECTURE/SEMINAR:              F18N03          Tuesdays         13:00-15:00        (B250 R125)

SEMINAR/CASES:                   F18N03         Thursdays        13:00-14:00        (B250-R210)
                                                 

OUTLINE FOR F18N03

CASES:

1.0     Case A Evaluation Criteria

Case B Evaluation Criteria

2.0 Case Preparation Chart - TOOL (NOTE: always prepare and bring your own copy to each seminar
        (Non-presenting teams will be randomly asked as a TEAM to hand in evidence of their case analysis work each seminar)).

Variance Forecast Tool

This is a critical step in the learning process; developing the breadth of understanding necessary in the application of marketing theories in this course. This will assist you in Term Test Case questions as well as  applied questions that are both written and/or multiple choice.

3.0 FORMAL CASE REPORT A GUIDELINES and REPORT B GUIDELINES
This is not a mandatory format. Remember, this course is also evaluated for "creativity", so keeping a certain structure is not crucial. However, proper in-line citations, spelling, grammar and referencing will be assessed.

More importantly is the need to "think out of the box" and support those thoughts with some foundation in reality. Base your ideas on solid research, financials, and  analysis. Apply your marketing theories to the task at hand and demonstrate that foundation, understanding, creativity and interpolation within the report. Please use the report structure as a guideline.

4.0 CASES Please click as appropriate below to download Cases:

 Please note you are to read Chapters 1-4 of "Learning With Cases" BEFORE attempting this case (on reserve in library - there is also a quiz in the first few weeks on that book). Also, it is recommended that you use the MARKETING CASE PREPARATION CHART  to conduct your case analysis. We will be reviewing this process in class and reviewing your findings of the 1st case after your case teams have met.

CASE 1 BUD RILEY  (everyone) - (click the CASE 1 link to download as well as the exhibits) CASE 1 EXHIBITS. Bud Riley is to be prepared first INDIVIDUALLY, you should then meet with your team and discuss and prepare a TEAM CASE PREP SHEET (1 for the team) to be handed in at START of seminar on September 15 (then discussed during the seminar).
To reference this case just refer to course materials as being CHANGING CONSUMER PERCEPTIONS OF BUD RILEY'S Case 1, Marketing 260, Vancouver Island University, 2015. NOTE: when printing choose "shrink to printable area" so that you avoid printing blank pages!!

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CASE A = if your team is assigned case part A of a case, e.g. Case 2 A, then it is your responsibility to conduct a complete case analysis with presentation. One week later your final paper report case analysis is due BEFORE the start of class.

CASE B = if your team is assigned case part B of a case, e.g. Case 2 B, then it is your responsibility to provide an Applied Report indicating the relevant course theories that could be applied in this Case situation. Where possible you are expected to seek out peer-reviewed Journal articles of relevant research that adds value to the learning experience of the class and builds on the knowledge beyond what is found within the course text. (The report should be a minimum of 3,500 words with proper referencing within, a cover page, table of contents, references list, and any necessary appendices thereafter).

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CASE 2   Target Misses the Mark in Canada (p. 57 in CB) - focus on question 3 as the main problem.  (TEAM 1 =CASE A, TEAM 3= CASE B)

CASE 3  Lululemon Athletica (p.116 in CB) - focus on question 7 as the main problem. Create your own solution as a recommendation on how to maximize performance. (TEAM 2 = CASE A, TEAM 4 = CASE B)  

CASE 4  Mabel's Labels: MOVING FROM ONLINE TO WALMART. Focus your problem definition n the realm of question 5--should they consider targeting other segments such as corporate consumers, if so, which one, how, and what is the justification for your decision (is it worth it? Your discussions probably should consider the differences in organizational decision making versus consumer decision making (i.e. what influencers to target?) (TEAM 3 = CASE A, TEAM 5 = CASE B)

CASE 5 Means-End Analysis (Pages: 1, 2, 3, 4, 5, 6) (TEAM 4 = CASE A, TEAM 6 = CASE B)  Note: please change this case to doing a smartphone APP rather than a cell phone cover.

CASE 6  THE ULTIMATE FIGHTING CHAMPIONSHIP (pp. 184-185) (If you were the UFC, what could you do to move the micro-culture to mainstream (like Lulumen did with yoga)? Consider culture, influence groups, and other course theories. Justify your recommendation with a forecast.) (TEAM 5 = CASE, TEAM 2 = CASE B)

CASE 7  Attitude Change Strategies and ELM (Pages 1, 2, 3, 4)  (TEAM 6 = CASE A, TEAM 1 = CASE B)

OPTIONAL CASE 8 THE CULT OF APPLE  (CB, pp. 282-283) (Use question 5 as the key issue of the case).

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GUEST SPEAKER October 30th--- Although there is NO CASE to present for this Topic, as a team you are all to hand in the following by November 2nd class:

(Each team is to have researched and have ready 2 questions each to ask of the presenter.
Please hand in your prepared questions before the end of the lecture before the guest speaker for team grade (10/10 for 2 questions, 5/10 for 1, 0/10 for none or if not handed in by end of lecture).

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5.0 SEMINAR TEAMS :

F18N03

6.0 TEAM PEER EVALUATION FORM

Near the end of the course you will be provided with access to an digital from to provide anonymous feedback for each member of your team. This will provide and individual peer grade for each team member.

QUIZZES:

Tentative for in class Readiness Assessment Quiz:

Remember: You have one safety valve to eliminate one of your Quiz grades (should you miss it or for other reasons). Some of you may also have earned a waiver...the average of your quizzes will show in your Student Record gradebook at the end of term.

Check here weekly for possible bonus opportunities:

Quiz 2 Bonus 

Quiz 3 Bonus

LECTURE  SLIDES:

Please NOTE: These slides may change as the course progresses and may be updated just prior to the lecture.

Introduction

INTRODUCTION TO BUYER BEHAVIOUR and Its Impact On Marketing Chp 1 & 2

Team Formation Exercise

Perception, Learning and Memory Chp 3

Additional Reading on Perception  Interesting Auditory perception Video

Comprehension, Memory and Cognitive Learning Chp 4

Motivation and Emotion Chp 5

Personality, Lifestyles, and Self-Concept Chp 6

Attitude and Attitude Change Chp 7

Decison Making I: Need Recognition and Search Chp 12 & Decision Making II:  Alternative Evaluation and Choice Chp 13

Group and Individual Influence Chp 10

Group Decision Making: Government and Business Behaviours (Guest Speaker) VIU Institutional Purchasing, Institutional Purchasing and Local Government Purchasing

Some good resources are also at:

HOW TO GET THE MOST OUT OF STUDYING - YouTube Video Series

STATISTICS CANADA

SEDAR

Mark 260 - F17N03 and F17N04 - THERE IS NO FINAL EXAM

Final Term Test 2  (not comprehensive) will be held in class on November 27th.

---historical older slide sets below---

Buying and Disposing

Group and Interpersonal Influence

Income, Social Class, and Family Structure Chp 12

Consumer Culture Chp 8

Microcultures Chp 9

Consumer Satisfaction and the Creation and Diffusion of Culture Chp 14