QUIZ 2 BONUS

In order to earn +10% bonus on your 2nd quiz (after the learning with cases Quiz) please email the answer to the following question to your professor Duane Weaver at duane.weaver@viu.ca Your email must be RECEIVED prior to midnight on September 24th.

PLEASE MAKE SURE YOUR SUBJECT LINE READS:
 MARK 260 F18N03  BONUS QUIZ2

NOTE: Delays due to technology, email servers, power outages, snow storms etcetera will not matter...it is important that you send it early enough to ensure it arrives. I will send you an email confirmation that it was received in time within 24 hours of receipt. If you do not get this reply, it has not been received. The time stamp the email is actually received is the most important metric of being on time. Days earlier is very acceptable and encouraged.

QUESTION:

A. Define and Describe two of  the primary forms of market segmentation.

B. Identify one business you know of and then provide an example for each of the two above as to how ONE might use segmentation to strategically position yourself in the market. Describe how this(ese) particular segment(s) are the appropriate for that business to pursue.

For example:  You could discuss how you would reach your customers, why they would prefer that business over others, how the business best meets their needs because of their economies of scale or approach to serving their clients...etc..