COURSE OUTLINE:

Here is the course outline  Tuesdays @ B2505 R155 from 16:00-19:00

Course Text is:
MKTG Principles of Marketing, Lamb, Hair, McDaniel, et al.,  4^th Canadian Edition, Nelson
ISBN 0176854800 with STUDENT ONLINE ACCESS KEY to MINDTAP

SAMPLE REPORT FORMATTING:

Sample Cover Page

•  All plans and reports submitted should include a cover page and reference list.

•  All academic work should adhere to the University code of Academic Conduct and especially provide inline citations and appropriate APA formatting for inline citations and the reference list.

•  Appendices, when used should appear appended to the report AFTER the reference list.

• In this course we expect that you will use ARIAL 12 pt. font and double spacing. As we ask for BUSINESS REPORT format with FLUSH LEFT margins, you should add an extra line space between all paragraphs. Appropriate use of headings is appreciated.
  

CASES:

• Case Evaluation Criteria
   
• CASE PREPARATION TOOL SHEET and SAMPLE VARIANCE FORECAST SHEET
   
• FORMAL CASE  REPORT GUIDELINES - This is not a mandatory format. Remember, this course is also evaluated for "creativity", so keeping a certain structure is not crucial. More importantly is the need to "think out of the box" and support those thoughts with some foundation in reality ("the box was a box for a reason",  B. B., 2007). Base your ideas on solid research, financials, and  analysis. Apply your marketing theories to the task at hand and demonstrate that foundation, understanding, creativity and interpolation within the report. Please use the report structure as a guideline. NOTE: a fully written report is not required in this course (you are graded on your presentation), however, practicing this format in rough draft before you prepare your presentation not only helps you prepare a better presentation, but gives you practice in proper case analysis reporting.
   
• **FORMATTING** FOR ALL REPORTS (cases, marketing plans, and individual assignments):
   Double spaced, Flush LEFT margin, Font of Arial 12 pt., all headings should be noted in a differential style (see APA Style writing style guidelines), inline citations MUST be used to cite referenced work. You should have at least two hard copy sources (non-electronic).
  These are business reports and, therefore, should be Flush Left Margin with an extra space between paragraphs. Note that the Business Faculty uses APA referencing (not MLA, so no footnoting...you use in-line citations and a reference list).
   

MARKETING PLAN PROJECT:

Marketing Plan Evaluation Criteria

Marketing Plan Project Guidelines

Simple Sample Marketing Plan

MARKETING PROJECT PRESENTATION ORDER:
(See class outline for due dates). Each team will prepare and submit a Marketing Plan at the end of term as well as present their plan.

MARK 160 NIGHT CLASS S19N07 PROJECT PRESENTATION ORDER

QUIZZES:

There are no quizzes in this class. We use iRATs and tRATs to assess your readiness for each module.

LECTURE/SEMINAR SLIDES:

Please see the course outline for pre-reading needed for the following modules.

MODULE ONE - Course Overview and Chapter 1/Brands

MODULE TWO - Chapters 2 and part of 5 (pp. 72-91) as well as the readings below
>>>To prep for this class, in addition to text readings you should also download and read THE PINK RIBBON CAMPAIGN and then visit http://www.huffingtonpost.com/leisha-davisonyasol/october-pinkwashing_b_4102424.html . Be prepared to argue FOR and AGAINST this type of campaign providing both rationale and evidence for both sides of the argument. We will have a DEBATE exercise in this class.

>>>Additional help is available in the article about principles of argumentation.

MODULE THREE - MKTG. MIX, MKTG. INFO, MKTG. ENVIROMENT and Situational Analysis

For this class, in addition to having read the readings listed in the course outlien, you should think about the BRAND your team is going to launch in Nanaimo (remember it has to be new to this market). Then review what a situation analysis is and come prepared to the next class to share your findings about your Brand's situational analysis. Be prepared to build the situational analysis in class with your team. You will need to do some preliminary research to guide your planning and bring the results to share with your team in class (remember to save the references/sources/citations as you will need that for your plan.

A somewhat detailed MARKETING PLAN GUIDE SHOWN at the end of MODULE TWO

>>>Here are a few online links about a situational analysis for a marketing plan...you may find more: http://smallbusiness.chron.com/situational-analysis-strategic-marketing-plan-1474.html
http://greatmarketingplantips.com/marketing/situation-analysis-for-marketing-plans/
http://www.dummies.com/business/marketing/analyzing-your-market-situation/

MODULE FOUR - Segmentation, Targeting, and Positioning

See readings listed in course outline.

MODULE FIVE - Consumer Behaviour and Forecasting

See readings listed in course outline.

Here is the Individual Forecast Assignment provided in class.
Here are some links you might find useful to help you understand how to start a forecast.

Here is a copy of the Excel Spreadsheet used in class for exercise 3

MODULE SIX - here is a reading and links about Cases to help prepare for class

MARKETING WEEK ASSIGNMENT

MODULE SEVEN - Below are some of the assigned reading links:

http://blog.ama.org/7-tips-for-effective-presentations/  7 Tips for Effective Presentations, American Marketing Association
https://martech.zone/powerpoint-presentation-tips/  9 Tips for Creating Effective PowerPoint Presentations
https://redpointspeaks.com/category/effective-presentations/ Four secrets to delivering successful presentations.
http://www.businessballs.com/presentation.htm Presentation skills

SOME TIDBITS:

For you accounting buffs - cga article

 FINAL EXAM SCHEDULE:

        ***NO FINAL REQUIRED***

NOTE HOWEVER: You may choose to write a comprehensive final to replace any of your assignment marks. Please let your professor know before the last day of classes if you plan to attend and which assignment grade you want to replace.