Mark364.htm

MARK 364 (3) Marketing Channels

An examination of the elements and management of marketing channels, i.e., inter-organizational systems involved with the tasks of making available for consumption goods, services, and concepts by enhancing their time, place and possession utilities. Focuses on the valued service outputs of various channel members and the design of channels to avoid or close gaps. (3:0:0)

Prerequisite: MARK 160

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WELCOME TO OUR TEMPORARY CLASS WEBSITE FOR MARKETING 364. Check here often for updates.

Instructor:       Duane Weaver, Room 313, Bldg. 355
Office Hours: Tues. and Wed. 10:00-11:30 a.m.
Email:              weaverd@mala.bc.ca
Phone:            740-6390 (leave message with Celia)

COURSE OUTLINE: course outline

CASES:

Case assignments and case teams will be listed here.

Case 1 - Jan 16 Channel Surfers & Pacific Logistics - Chinook Traders

Case 2 - Feb 1 It's all good & Team A-minus - Alice's Restaurant

Case 3 - Feb 6 The Gap & Best of All - Teddy's Flower Shop

Case 4 - Mar 6 It's all good & The Gap - Logistics DOT com (The word document loads the pictures of the case slowly, be patient when viewing it).

Case 5 - Mar 22 Channel Surfers & Team A-minus - SODA - (The word document loads pictures of the case slowly, be patient when viewing it).

Case 6 - Apr 3 Pacific Logistics & Best of All - PDF file...questions are after the case...end of document.

TEAM CASE GRADING MATRIX

FORMAL CASE REPORT GUIDELINES - This is not a mandatory format. Remember, this course is also evaluated for "Creativity", so keeping a certain structure is not crucial. More importantly is the need to "think out of the box" and support those thoughts with some foundation in reality. Base your ideas on solid research, financials, and analysis. Apply your marketing theories to the task at hand and demonstrate that foundation, understanding, creativity and interpolation within the report. Please use the report structure as a guideline.

INDIVIDUAL CASE due March 22, 2006 at 11:30 a.m. (information regarding the case is available here) - FITTER'S

QUIZZES:

Please note: future Quizzes will be open book/open notes (no electronic devices aside from the recommended Business Calculator(s)). Make sure you bring your text book with you to class all the time.

Quiz 1 - ANSWERS and Answer Guide/Source

Quiz Four on Wednesday, April 5, 2006 Chapters 13, 14, 15, 16, and 17.

LECTURE SLIDES:

Marketing Channels: Structure and Function (Chp. 1)

Channel Power (Chp. 8)

An Analytic Framework for Channel Design and Implementation (Chp. 2)

Segmentation: Service Outputs (Chp. 3)

Supply Side Channel Analysis (Chp. 4 & 5)

Gap Analysis (Chp. 6) >>NOTE ERROR ON COURSE OUTLINE (reading required is Chapter 6)

Vertical Integration (Chp. 7)

Managing Conflict (Chp. 9) --- answers to Conflict Measurement Exercise

------Mid-term ----- Break ------