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MARK 261  (3)  Marketing Communications

An exploration of the wide range of areas included in marketing communications and the tools and techniques needed to create an integrated approach. To ensure efficient use of marketing communication tools. Topics include advertising, sales promotions, public relations, direct marketing and personal selling. (3:0:0)

Prerequisite: MARK 260.

 

WELCOME TO OUR CLASS WEBSITE FOR MARKETING 261. Check here often for updates.

Instructor:       Duane Weaver, Room 448, Bldg. 250
Office Hours: 
Email:              weaverd@mala.bc.ca
Phone:             740-6390 (leave message with Celia)

            ***IMPORTANT ***- Information on this site is updated periodically (sometimes daily)...
            ALWAYS "REFRESH" your web browser to make sure you are seeing the latest updates.

Chapter 14 INTERNET MARKETING will NOT be on the final exam.

Last Updated: December 11, 2006 13:02
 

COURSE OUTLINE:    MARK 261 - F0N601 with Duane Weaver

 

CASES: 

Look here for cases to review for each class and which team is assigned to that case.

The Team List and Case Assignment Schedule will be made available after the first class when the teams are formed.

CASE GRADING CRITERIA

FORMAL CASE REPORT GUIDELINES - This is not a mandatory format. Remember, this course is also evaluated for "Creativity", so keeping a certain structure is not crucial. More importantly is the need to "think out of the box" and support those thoughts with some foundation in reality. Base your ideas on solid research, financials, and  analysis. Apply your marketing theories to the task at hand and demonstrate that foundation, understanding, creativity and interpolation within the report. Please use the report structure as a guideline.

INDIVIDUAL CASE ASSIGNMENT - Read Carefully, research, collaborate discussion, create and demonstrate UNIQUE ideas and numbers for best grades.
 

LECTURE SLIDES:

These chapters are based on Clow Baack (2nd Edition) (see the brackets for corresponding Chapters if you have the 3rd Edition)

Chapter 1 - Introduction to IMC (Chp. 1/3rd. ed.)

Chapter 2 - Corporate Image and Brand Management (Chp. 2/3rd ed.)

Chapter 5 - Promotions Opportunity Analysis (Chp. 4/3rd ed.)

Chapter 3 - Consumer Buyer Behavior (Chp. 3/3rd ed.)

Chapter 6 - Advertising Management (Chp. 5/3rd ed.)

Chapter 7 - Advertising Design: Theoretical Frameworks (Chp. 6/3rd ed.)

Chapter 8 - Advertising Design: Message and Executional Framework (Chp. 7/3rd ed.)

Chapter 9 - Advertising Media Selection (Chp. 8/3rd ed.)

Chapter 10 - Trade Promotions (Chp. 9/3rd ed.)

Chapter 11 - Consumer Promotions (Chp. 10/3rd ed.)

Chapter 12 - Personal Selling and Database Marketing (Chp. 11/3rd ed.)

Chapter 13 - Public Relations (Chp. 12/3rd ed.)

Chapter 15 - IMC for Small Business... (Chp. 14/3rd ed.)

Chapter 16 - Evaluating the IM Program (Chp. 15/3rd ed.)

Chapter 14 - Internet Marketing (Chp. 13/3rd ed.)

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QUIZZES:

Expect a small 15 question m/c Quiz at the November 29 class.

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FINAL EXAM:

The Final Exam will be held Wednesday, December 13, 2006 at 18:30 to 20:30 in room 106.

NOTE: PLEASE ALWAYS CHECK THE OFFICIAL ONLINE exam schedule for the most recent updates and changes.