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MBA 523 International Marketing

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Last updated:  February 4th, @ 08:23



WELCOME TO OUR CLASS WEBSITE FOR MBA 523 - INTERNATIONAL MARKETING
Check here often for updates.

Instructor:       Duane Weaver, Room 448, Bldg. 250
Office Hours:  Mondays & Thursdays 13:30-14:30, Tuesdays 15:00-16:00
Email:              duane.weaver@viu.ca <<<(best method of contact)
Phone:             Local 2601

 


COURSE OUTLINE:  course outline


ASSIGNMENTS:

CASE ANALYSIS

Case Preparation Tool

Grading Matrix

International Marketing Plan (IMP):

PROJECT TEAM ASSIGNMENTS:

Project Team #1

Project Team #2

Project Team #3

Project Team #4

Project Team #5

Project Team #6

IMP PROJECT GUIDELINES

Integrated Marketing Plan Guide -- Insearch, Paproski


LECTURE SLIDES:

Course Overview, Introductions, Chapter 1 and the Case Analysis Process

Chp. 2 - Dynamic Environment of International Trade