WELCOME
TO OUR CLASS WEBSITE FOR PMBA 502 F10N70
***NOTE***-
Information on this site is updated periodically (sometimes daily)...
ALWAYS
"REFRESH"
your web browser to make sure you are seeing the latest updates.
Instructor: Duane Weaver, Room
448, Bldg. 250
Office Hours: Thu.& Fri. 11:30-13:00 & Wed. 12:30-1:30 or by appointment
Email:
duane.weaver@viu.ca
Phone:
(250) 740-6390 (leave message with Celia)
Classroom: B250-R220,
Wednesdays 13:30-16:30
COURSE OUTLINE: Fall 2011 course outline
***PLEASE NOTE: WE HAVE TWO TEXTBOOKS - purple "Learning With Cases" and green/white "Contemporary Marketing"
Assignment One Team Project Guidelines
Case Preparation Chart - Tool available with a place for your name and student ID ready to hand in - be prepared prior to each class per case discussed
SAMPLE TARGET MARKET - PENETRATION CALCULATION AND FORECASTING example PART ONE and PART TWO
Case Evaluation Matrix (used for Final Case Exam)
CASE PRESENTATION ORDER:
Note: the cases are either at the end of the corresponding chapter or in the "Video Case" appendix at the end of the text or listed above as a hyperlink. To access the videos follow the directions in the front few pages of the textbook for lagging in to: http://www.contemporarymarekting2.nelson.com
| Team # | Team Name | Case |
| 1 | EXCEL | UPF Clothing |
| 2 | FOUR MARKETEERS | Case 4.1 |
| 3 | ALPHA | Case 7.2 |
| 4 | INTERNATIONAL INK | Video Case 8.3 |
| 5 | class discussion | Video Case 10.3 |
| 6 | RISKY BUSINESS | Case 11.2 |
| 7 | 2L | Earthens |
Note: The Written Case Business Report is due 1 week later, before the start of class.
Lecture slides will be made available here as the course progresses:
Introduction and Learning with Cases
Art & Science of Satisfying Customers Chp1 -- Strategic Planning & Mktg. Process Chp2
The Marketing Environment Chp3 -- Consumer Behaviour Chp4
Product and Service Strategies Chp 10 -- Brand... Chp 11
Marketing Channels and Supply Chain Management Chp 12
Price Concepts Chp 17 -- Advertising and PR Chp 15