COURSE OUTLINE:

Please click here to download the course outline.

CASES:

Case Evaluation Criteria

FORMAL CASE GUIDELINES: Please see Individual Case information below. NOTE: This is not a mandatory format. Remember, this course is also evaluated for "Creativity", so keeping a certain structure is not crucial. More importantly is the need to "think out of the box" and support those thoughts with some foundation in reality. Base your ideas on solid research, financials, and  analysis. Apply your marketing theories to the task at hand and demonstrate that foundation, understanding, creativity and interpolation within the report. Please use the report structure as a guideline.

GROUP CASE STUDY: Spring 2008 Mgmt 192 Group Case Study Assignment

INDIVIDUAL CASE Assignments and Guiding Questions

EXERCISES:

Please see the course outline for exercises. You must be in class to hand in your exercise on the day it is requested. Each student must hand in the first weeks assignment and thereafter you will randomly provide two exercises to be graded (3.33% each) for a total of 10%.

SAMPLE COVER PAGE-individual
SAMPLE COVER PAGE-group work

LECTURE  SLIDES:

Introduction

Chapter 1

Chapter 10

Chapter 4

Chapter 2

Chapter 3

Chapter 5

Chapter 6

Chapter 7

Chapter 8

Chapter 9

Chapter 11

Chapter 12

Chapter 15

Chapter 16

MGMT 192 F06D01 FINAL EXAM SCHEDULE:

There is no Final Exam.