MBA 532 - EXPERTISE ASSIGNMENT STUDENT LEAD PRESENTATION (15%)
To challenge students to demonstrate critical thinking skills based on the concept of marketing communications approaches each student will be assigned to select from a list of topics to lead a seminar and presentation (15 minutes max.). Seminar outlines must be submitted one week prior to presentation for review and feedback. This assignment aims to improve your ability of critical thinking and is also designed to specifically address: your ability to integrate basic knowledge and skills into marketing communications strategies, your ability to think critically in your discussion of the advertisement or a promotional campaign you choose, and your ability to think creatively in design your presentation and deliver the message to the audiences. You are expected to demonstrate focused "expertise" in one area of marketing communications demonstrating both historical context and up to date recent research discussions/issues.
Presentation Schedule: To be announced in class (either September 30, or October 7, 9, or 14)
You are expected to use peer reviewed journals to build the foundational expertise for your presentation. Although you are not required to hand in a fully written paper, you presentation should be supported by the same kind of evidence. Your report is in the form of an instructional presentation where you teach the class about your area expertise that you have done an exhaustive literature review upon demonstrating a foundational, historical and current understanding of. You should be able to teach us how to apply the knowledge you have learned in our IMC Plans.
EVALUATION CRITERIA
>>>click here<<<
AREAS OF EXPERTISE
Students must receive instructor approval of their intended area of expertise
before Sep 12th ( duane.weaver@viu.ca
). Approval is on a first come first serve basis as received by email.
Please put "MBA 532 EXPERTISE APPROVAL" in the subject line
of your email.
| MBA 532 Areas of Expertise | ||||||||
| Corporate Branding Strategy – When Does a Strong Corporate Brand Make Sense? | ||||||||
| Differentiation Strategies: Their application to Integrated Marketing Communications | ||||||||
| Evaluating an Integrated Marketing Program | ||||||||
| Measuring Market Opportunities: Forecasting | ||||||||
| Advertising Design: Theoretical Frameworks and Types of Appeals | ||||||||
| Advertising Design: Message Strategies and Executional Frameworks | ||||||||
| Motivational Theory and Perception: Their impact on Integrated Marketing Communications | ||||||||
| Guerilla Marketing: Its role in Integrated Marketing Communications | ||||||||
| The Marketing Mix: The importance of alignment with Integrated Marketing Communications | ||||||||
| Tribal Marketing and Social Media: How to manage within an Integrated Marketing Communications Program | ||||||||
| Database and Direct Repsonse Marketing: The Evolution of Psychographic Marketing in the next 5 years | ||||||||
| Public Relations and Sponsorship Progams for NGOs: A review of key performance indicators | ||||||||
| Leveraging Secondary Brand Associatons to Build Brand Equity | ||||||||
| Disadvantages of Global Marketing Progams in the context of Integrated Marketing Communications Programs | ||||||||
| Consumer Behaviour and its relationship to IMC | ||||||||
| Evaluating the Effectiveness of Marketing Campaigns and/or Activities (Metrics and Methods) | ||||||||