ELM Case and Sample Ad

The project teams will review and analyze the ELM Case. The final output will be the presentation of their solution (as two print advertisements). Please note that the true identity of the companies is hidden, however, you should still be able to conduct the appropriate target market research for the area in question.

Please DO NOT present or hand in TASK 1 (although it would be worthwhile to discuss it yourselves).

Please DO hand in TASK 2 and provide an explanation of how your ad meets the requirements (5 minutes max.).

Please make sure you consider an IMC approach.

EVALUATION:

GRADE MATRIX (50% by class and 50% by prof.)

            Due Date: September 23, 2014, before 1:00 pm (BRING SAMPLE ADS to class)

The ELM CASE part 1

The ELM CASE part 2

The ELM CASE part 3

The ELM CASE part 4